As a graduate student in Integrated marketing communications (IMC) at Northwestern, I am confident that my skills can help Coca-Cola with a successful sponsorship of the 2008 Olympic Games. I am excited to synchronize my past experiences and integrated marketing skills effectively at Coca-Cola through the Marketing Public Relations/Brand Communications internship position.
Duration : 0:1:48

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Promotional video of the Integrated marketing communications program from the Medill School of Journalism at Northwestern University
Duration : 0:2:59

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Strategic marketing communications focuses on strategic planning issues central to marketing communications. Topics include ways to identify and select key strategic options and methods of evaluating results. (SAMPLE CLASS)
Duration : 0:9:30

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