When undertaking any marketing research project, the first step the market researcher needs to take is to determine exactly how the project will be carried out. Questions such as: “Will this be a phone survey or a computer survey?”, “How many respondents will be surveyed?”, and “How long will the survey be in field?” are [...]

Presenting the findings of a research study to the client is the pinnacle of the entire research process. Working out how to present these findings in a way that the client can easily understand, is, therefore, a crucial part of any market researcher’s job. One way to present these findings is by using a

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