http://www.globalchange.com Customer relationship management. Direct marketing, mailshots, maildrops, telemarketing, brochures, sales literature, business mail volumes, national post office,. Customer fatique with 30,000 brand names. Saturation of direct marketing. Advertising literature can make customers annoyed. New models of direct marketing. Niche marketing and targeted promotional campaigns. Click through [...]

http://www.globalchange.com Customer relationship management, CRM and customer loyalty. Why clients / customers hate automatic answering systems and how to create better customer relationship management systems. Telephone and utility companies. Need customer focus. Keep customer contact personal. Also make sure text large enough for older customers to read. Ageing population and [...]