A follow-on to Extreme Marketing Success The Story of Variable Data Printing, Getting Personal direct markmarketing Practices That Deliver takes the viewer to the next step of what questions to ask, how to acquire and mine data successfully, testing strategies, what kinds of different technologies are available, and how to measure and report success. New, in-depth case studies are included, with expert advice from thought-leaders from Clemson University, Kodak, DMA, Campbell-Ewald, the USPS, Caterpillar, Pizza Hut, AT&T, Nimblefish, JFM Concepts, and Hawkeye.

go to http://graphics.kodak.com/vdpdvd to order a free copy.

Duration : 0:3:1

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