The Best Time of Day for Submitting a Press Release
Many of the lower cost press release distribution services are now offering you to specify a release time. The large wire service providers have always allowed you to specify the release time and time zone. With this in mind, a {public relations agency the entire day to line up interviews with company executives, if requested.
Note your “target timezone” may be different than the location of your business. If your company headquarters is in New York, but you primarily sell on the West Coast, a 7:30am PST release time would be best. Early AM release submissions have given us the best media pickup. Remember though, you always have to option of sending reporters releases “under embargo” which means you can send them ahead of time and, by ethics, the receiver agreees not to publish until your specified date and time. {However, we find sending releases “under embargo” is not as effective as a timed morning distribution}. Many editors and journalists now frown upon embargoes releases or the release slips their minds because it was sent days before actual distribution.
For a press release distribution service consider Marketwire.com.Marketwire’s state-only distribution are great bargains if you are a local company.And their SEO-enhanced options at $200 is highly-recommended as anchor-text backlinks remain intact even in online news sites such as Google News and Yahoo! News. If you can’t afford Marketwire for a national release, then use PRWeb at $80 if you’re really budget-limited, or the $200 PRWeb SEO-enhanced version with anchor text backlinks. But be aware that at the PRWeb package, you will not be able to specify the {time of distribution- the $80 option releases only at midnight}.