Many large retailers such as Macy’s or Wal-Mart are using direct mail techniques in order to reach out to their customers. These large companies often mail out sales flyers that highlight what will be on sale in their retail stores that week. Retailers that have special sales often send them out as well.
You may not [...]

If you have the products or services that you want to sell on the Internet, you’ll want to create a web site where you’ll advertise what you are offering and you’ll also want to spread a word about your products or services to the world. You can easily and quickly do it via email. Email [...]

I have a small cleaning business and want to know how to advertise my company with either web ads or with a website of my own. Any specific sites or companies you'd suggest?
I suggest that you create a website. You can target people in your area. There are web hosts that will host your [...]

Defining ‘Correct Estimation of Effort’
What is the correct estimation of effort for your marketing? Do you know the answer to that question? Figuring out what it is for your business is relatively simple once you’ve done some test mailings. For most business owners, mortgage brokers included, marketing is about as clear and [...]

The popularity of the Internet has really taken its toll. Nowadays, existing businesses all over the world are also rushing to make their online presence ramped up.
Surely, people are beginning to prefer making online purchases than buying stuff the traditional way. That is because people find Internet transactions much more convenient and practical.
Annually, the number [...]

Looking for metrics to quantify the lift a direct mail marketing campaign can achieve when augmented with an email markmarketing campaign.
I'm looking for existing research that's available, not how to conduct my own.
You have to set it up so a holdout cell of records gets only direct mail. The quantity depends on your overall [...]