Archive for May, 2009

What is direct selling and any differences between direct selling and direct marketing?

How many companies in Malaysia are doing direct selling business? Does the scam problem affect the direct selling business?
ds means selling directly n dm means u market advertising n selling product by others also but difference is in ds u only sell as a monopolist where as in dm u make n sell through by [...]

Direct Mail Production As A Career Or Self Employment Opportunity

Direct mail marketing (DMM) is the third most effective way to personally communicate an offer or solicitation to your intended audience. Face-to-face meetings and telephone calls are the only two ways to better achieve this objective, but both strategies are obviously much more time consuming and expensive.
The biggest advantage that DMM offers over personal [...]

Reasons to Still Use Direct Mail

Reasons to still use Direct MailDirect mail is almost deemed old fashioned now a days with the huge move away from offline marketing towards online marketing but direct mail still is a very important marketing tool when used correctly. You probably do not realise how much direct mail you receive through the post yourself.Think of [...]

Which Marketing Channel Do You Use?

There are so many marketing channels you can choose from, whether it is online or offline. What marketing channel do you use? What works for you? Are you looking for more ways to market your business and get the word out about your products and/or services? This article will show you several marketing channels you [...]

what is the least expensive way to get mailing list for a certain zip code for direct marketing?

Services like infousa and such are way too expensive. Is there an alternet way to purchase/obtain mailing list for a certain zip code?
You can always go down to county record office, or contact a title agency…a lot of time they can pull up mailing list for what your trying to market for as well [...]

Postcard Direct Mail Marketing: 15 Ways To Grab Attention

If you use direct mail postcards to generate leads or sell a
product or service, you need to create postcards that grab your
prospect’s attention. The place to do that is Side A, the side
that doesn’t have the stamp and address on it. Here are some
creative ways to get the attention of your potential buyers,
some of which [...]

Read This, Sell More: Direct Mail Marketing Is About Benefits, Not Features

Your customer wants a cleaner kitchen, not a kitchen cleaner.
Your customers are interested in benefits, not features. So sell
benefits in your sales letters.
The difference between a feature and a benefit comes down to
this: A feature is what something does. A benefit is what
something does for you.
Everything you have to say in your direct marketing sales
letters [...]

How to Convey Trustworthiness in Direct Mail Marketing Sales Letters

A person or business that might buy from you is called a
prospect. But they might just as accurately be called a skeptic.
We live in the age of the spam filter. And call-display. We live
in what fellow-copywriter Herschell Gordon Lewis calls, “The Age
of Skepticism.”
Your sales letters must overcome your reader’s built-in baloney
detector. Your prospective customers are [...]

Does anyone know the name of a company that sells through direct marketing?

I believe they sell spices, and other kitchen ingredients and I believe they offer recipes for the items they sell. I would really appreciate any help. Thanks. I don't believe that it is pampered chef, but I could be wrong.
Check out www.pamperedchef.biz/janicetippett to see the Pampered Chef catalog and see if this is what [...]

Direct Marketing – How to Get your Envelope Opened

If you use direct mail it’s in your best interest to get as much of it opened and read as possible. You may have spent a small fortune on the copywriting and the expensively printed brochure, but if you don’t ensure that as many packs are opened and read as possible, then both copy and [...]